Top Google Search Trends What the World Was Curious About
Top Google Search Trends 2025: What the World Was Curious About This Year
From AI breakthroughs to political shocks and viral phenomena—the definitive analysis of what captured global attention in 2025
Thank you for reading this post, don't forget to subscribe!As 2025 draws to a close, Google’s annual Year in Search report reveals the moments, people, events, and innovations that captured global attention. These aren’t just the most frequent searches (like “weather” or “YouTube,” which dominate everyday queries), but the top trending searches—those with the biggest spikes in interest compared to 2024.
This year, searches reflected a world grappling with political shocks, AI breakthroughs, pop culture phenomena, and heartfelt curiosities. From tragic news to viral toys and entertainment hits, here’s a breakdown of the top Google search trends 2025, based on Google’s official data.
Key Highlights from Google Year in Search 2025
🌐 The Conversational Search Revolution
Google noted a major shift in how people search: Conversational queries soared. “Tell me about…” searches jumped 70% year-over-year, while “How do I…” hit an all-time high with a 25% increase. People weren’t just seeking facts—they wanted deeper explanations, like friends chatting.
Examples included quirky spikes like “What’s the deal with 6-7?” and practical ones like “How do I know if my Labubu is real?”
Search Pattern Analysis
Top Google Search Trends in the US for 2025
The US list was dominated by a mix of tragedy, entertainment, tech, and politics:
The conservative activist’s assassination in September topped the list, driving massive searches for updates and context.
Netflix’s smash-hit series became a cultural phenomenon, blending K-pop with supernatural themes.
The viral plush toy frenzy had everyone hunting for authentic versions and learning about the collecting craze.
Apple’s latest launch sparked huge interest in features, upgrades, and availability worldwide.
The rising Chinese AI platform made waves in tech circles, challenging established players.
The longest in US history disrupted lives and dominated political conversations.
Other notables: Erika Kirk (who took over Turning Point USA), Pope Leo XIV (the first American pope), and more.
Global Top Trending Searches 2025
Worldwide, AI led the pack, reflecting our collective fascination with technological advancement:
| Rank | Search Term | Category | Notable Spike |
|---|---|---|---|
| 1 | Gemini | Technology/AI | Google’s own AI assistant was the #1 global trending search |
| 2 | India vs England | Sports | Cricket rivalry captured international attention |
| 3 | Charlie Kirk | News | The story resonated internationally |
| 4 | DeepSeek | Technology/AI | Another AI contender making global waves |
| 5 | FIFA Club World Cup | Sports | Soccer fans went wild worldwide |
🔍 Insight: The AI Domination
AI tools like Gemini and DeepSeek appeared prominently in both US and global lists, showing how artificial intelligence dominated curiosity in 2025. This reflects not just technological advancement but growing public engagement with AI tools in daily life.
Pop Culture and Entertainment Trends
Movies
Anora – The indie hit and its star Mikey Madison topped searches, surprising industry watchers with its viral success.
Minecraft Movie – The long-awaited adaptation became a blockbuster, with fans searching for Easter eggs and behind-the-scenes details.
Sequels & Franchises – Major franchise releases continued to dominate search interest throughout the year.
Why These Trends Matter
2025 was a year of upheaval and innovation. Political events, AI advancements, and escapist entertainment reflected our collective need for understanding amid change. As Google put it, we searched not just for answers, but for context—”tell me about” the world around us.
📊 The Big Picture
The search trends of 2025 reveal a world simultaneously fascinated by technological progress (AI), seeking escape in entertainment (KPop Demon Hunters), grappling with political reality (government shutdown, tariffs), and connecting through shared cultural moments (Labubu craze). The rise of conversational queries suggests a shift toward more natural, dialogue-based information seeking.
Looking ahead to 2026? Expect more AI integration, evolving pop culture, and perhaps new global events to spark our curiosity.
Join the Conversation
What was your most memorable search of 2025? Share your thoughts and experiences in the comments below!